Why Exhibit

Benefits of Exhibiting in IFBO Myanmar 2018

Generate potential franchisees or JV partnership opportunities
Allows you understand and feel the Myanmar business landscape
Allows you to cultivate and/ or maintain ties with the local stakeholders
Obtain local feedback for product development and localisation
Generate awareness and/ or publicity for your brand

Exciting Business Opportunities in Myanmar: Vibrancy & Interest from Foreign Brands
Myanmar has 52.8 million citizens and purchasing powers are rising. With the surge in population and increase in openness of the country, Myanmar could become Asia's fastest growing economy - tripling its GDP by 2030!

  1. Bright economic growth prospects, strong GDP growth rates
  2. Rising population, expanding middle class and purchasing powers
  3. Increasing consumer activity
  4. Vibrant retail sector; number of malls and shopping centres rising not only in Yangon and Mandalay

 

Within the past 4 years, brands from Singapore, Thailand, Malaysia, Indonesia, Philippines, Korea and Japan have made inroads in Myanmar.
U.S. franchises have also successfully entered the country, starting in 2015.
Myanmar's franchise sector started with a couple of local and international fast food franchise chains in 2013. By end of 2016, the country has nearly 60 main franchises operating in Yangon, Mandalay and Naypyidaw.

Source: Export.gov